30 Days of Jaxx, Day 8: BAT Added to Jaxx Wallet
Basic Attention Token & Jaxx announce support in the Jaxx wallet for the BAT token.
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain. The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
“Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. BAT is the solution. We are the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform” says Brendan Eich, founder of BAT & the Brave browser
Jaxx CEO Anthony Di Iorio is a fan, “BAT is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads. This is an application of blockchain technology we can all be excited about – we’re glad to bring BAT into the Jaxx ecosystem.”
About Brave & BAT:
Brave is a fast, open source, privacy-focused browser that blocks third party ads and trackers, and builds in a ledger system that measures user attention to reward publishers accordingly. Brave introduced BAT (Basic Attention Token), a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers.
Jaxx is a multi-token blockchain wallet that provides a unified experience across 9 platforms and devices including Windows, Apple and Linux desktops, Apple and Android mobile devices and tablets, as well as a Google Chrome extension. The Jaxx wallet enables crypto-to-crypto buying and selling with frictionless in-wallet conversion. Users are always in control of their keys and Jaxx neither holds nor has access to customer funds. Driven by design and user experience and built with simplicity in mind, Jaxx’s mission is to become the interface to the blockchain world.